Employee card

• hutyrova@vupt.cz
• +420 547 138 806; 733 560 522

2008 – present Research Institute for Fodder Crops, Ltd. Troubsko - genetic resources of plants; PR - website, social networks, excursions, fairs, exhibitions, open days

2004 - 2007 researcher at OSEVA PRO s.r.o., Grassland Research Station in Zubří

1998 – 2004 Faculty of Science, Palacký University in Olomouc, major Teaching general education subjects, approval subjects: biology and chemistry. Diploma thesis on the topic: "Black-spotted bluegill (Maculinea arion L.): study of population - ecological characteristics and proposal for management of the species at the Losový locality in the district of Vsetín.

1992 – 1998 Grammar school Rožnov pod Radhoštěm.

• Public relations and organizational communications

• Social media management and digital content creation

• Website management and content updates

• Science communication and dissemination of research results

• Press releases and science communication writing

• Graphic design and promotional materials

• Photography and visual documentation of events

• Organization of conferences, seminars, trade fairs and exhibitions

• Exhibition design and presentation materials

• Media relations and cooperation with professional partners

• Promotion of agricultural research, biodiversity and nature conservation

Language skills

English - Intermediate

Kubíková, Z., Hutyrová, H., Smejkalová, H., Kintl, A., & Elbl, J. (2022): Application of extended BBCH scale for studying the development of Phacelia tanacetifolia Benth. Annals of Applied Biology, 181(3), 332–346. https://doi.org/10.1111/aab.12779

Kubíková, Z.; Smejkalová, H.; Hutyrová, H.; Kintl, A.; Elbl, J. Effect of Sowing Date on the Development of Lacy Phacelia (Phacelia Tanacetifolia Benth.). Plants 2022, 11, 3177. https://doi.org/10.3390/plants1122317

Kubíková, Z.; Hutyrová, H.; Smejkalová, H.; Kintl, A.; Elbl, J. (2022). Application of extended BBCH scale for studying the development of Phacelia tanacetifolia Benth. Annals of applied biology, Vol. 181, Issue 3, 332 – 346. DOI 10.1111/aab.12779.

PR and Public Communications – promoting the activities of the Forage Crops Research Institute and Agricultural Research Troubsko, popularizing science, and presenting the results of applied research:

• Social Media Management – creating and publishing content on Facebook, Instagram, LinkedIn, and X; producing short videos and Reels.

• Website Management – updating content and publishing news, press releases, and articles that bridge the gap between technical research and the general public.

• Creation of Promotional and Presentation Materials – developing graphic designs, leaflets, posters, invitations, information panels, stickers, and other promotional assets.

• Organization of Professional Events – preparing and coordinating conferences, seminars, specialized meetings, and working sessions.

• Organization of Outreach and Educational Events – planning events for the general public, schools, and students, focusing on agriculture, research, biodiversity, and nature conservation.

• Organization of Participation in Trade Fairs and Exhibitions – managing the organization’s presence at events such as Agrishow Brno and Země živitelka, including the coordination of exhibition stands, supporting materials, and exhibits.

• Preparation and Implementation of Exhibition Displays – gathering technical information and exhibits, designing layouts, and preparing exhibition and informational materials.

• Documentation of Events and Research Activities – capturing photographs and video footage for use in promoting the organization. Popularization of research results – collaborating with researchers to select and process compelling project outcomes, and preparing accessible content for the general public and the media.

• Media relations and partner collaboration – drafting press releases and communicating with the media, professional institutions, and partner organizations.

• Coordination of staff-provided input – gathering information on research results, professional achievements, and the activities of individual departments for promotional purposes.

• Promotion of technical topics and organizational services – showcasing research findings, plant varieties, laboratory services, and other activities of the organization.

• Preparation of materials for professional and institutional presentations – contributing to content for the Ministry of Agriculture, professional publications, yearbooks, and other presentation materials.

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Selected events organized or coordinated

• Agrishow Brno

• Země živitelka (Breadbasket of the Land) – České Budějovice

• Fascination of Plants Day

• Researchers' Night

• Science and Technology Festival

• Harvest Festival (Dožínky)

• Bumblebees in the Garden

• Conference: Current Insights in Plant Cultivation, Breeding, Protection, and Product Processing (co-organized with colleagues)